See what "good" looks like for your LinkedIn advertising. Filter by industry, market, product type and objective to get the ranges you should be measuring against.
This tool is free to use. Email us and we'll send you your access code, usually within a business day.
That code isn't right. Check the email we sent, or request access below.
No code yet? Email us for free access
A number below benchmark isn't automatically bad, and above-benchmark isn't automatically good. A high CPC on a tightly-targeted, high-converting audience can be far more profitable than a cheap click that never converts. The real question is always what happens after the click.
If your numbers are a long way from these ranges, that's a signal worth investigating — usually in funnel structure, targeting, or tracking. That's exactly what a Checkup is for.
A Basic Checkup diagnoses why — and shows you the highest-value fixes to close the gap.